“Creativity is not something where someone who has never worked in that field before suddently gets the Marvelous Idea. Creativity is relating a concept to a particular body of knowledge. The existing body of knowledge is as important as the novel idea. And creative people spend years and years acquiring and refining their knowledge base: be it music, arts, sculptor or design” Von Stamm(2003)
Therefore Creativity is Non Stop Work and through Associating, Questioning, Observing, Experimenting, and Networking it generates Innovation (INSEAD) or Maybe some Aesthetics.